New work by UK based Yin and Yang:
“Design
consultancy, Yin and Yang has created the brand identity and packaging
for culinary start-up Speciality Farm Foods. Set up in 2007 as a family
business in Devon, the Speciality Farm Foods range includes the finest
culinary treasures from around the world produced by farmers and
artisans. It offers ingredients from sustainable sources and produced
on organic principles.
The luxurious
line-up consists of teas and coffees, salts and peppers, sugar and
spice, nuts and cereals, Fruits and flavours, Oils and Vinegar, rare
foods and teas will wake up the taste buds.
A globe brand
mark has been created to represent how the food company scours the
world to find the finest ingredients, whilst elegant swirls lend an
artisan feel.
Alan Porter, who
previously founded the Chocolate Society, and founder of Speciality
Farm Foods says: “Yin and Yang has perfectly captured the brand’s
pioneering spirit.”
The packaging
design that Yin and Yang created puts craftsmanship at the heart of the
design reflecting the quality of the product and fine attention to
detail. The packs employ elegant calligraphy and a refined palette of
black on white – with each pack displaying a unique accent colour and
number to aid differentiation. Lisa Goodwin,
co-founder, Yin and Yang says: “We have designed the brand identity and
packaging to convey luxury and quality so that people understand at a
glance what the range is all about.”
Speciality Farm
Foods is available exclusively through Harrods, the Daylesford Organic
chain and its website: http://www.specialityfoods.
The range
consists of over 30 different products.”
