Student Spotlight: PURE by BMW
Adam Mulyadi, a recent graduate from the Academy of Art University, asks, what would it look like if BMW expanded into skincare? An interesting idea:
"Bayerische Motoren Werke AG (BMW) is a German manufacturer of automobiles, motorcycles, and aircraft engines. Based in Munich, Germany, the company is the leading auto exporter in Europe. Because of its successes, BMW wants to expand their line, not just with automobiles, but also with skincare products. However, the skincare products should resemble its automobiles design. Therefore, we created a new and sophisticated skincare line for BMW Company.
More images after the jump.