Student Spotlight: PURE by BMW

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Adam Mulyadi, a recent graduate from the Academy of Art University, asks, what would it look like if BMW expanded into skincare? An interesting idea:

"Bayerische Motoren Werke AG (BMW) is a German manufacturer of automobiles, motorcycles, and aircraft engines. Based in Munich, Germany, the company is the leading auto exporter in Europe. Because of its successes, BMW wants to expand their line, not just with automobiles, but also with skincare products. However, the skincare products should resemble its automobiles design. Therefore, we created a new and sophisticated skincare line for BMW Company.

Derived from the idea of “Angel Eyes” that every BMW has, we created a skincare product based on its famous “Angel Eyes” headlight. We named it PURE because "Angel Eyes" represents heaven which is an expression of purity, innocence, and perfection."

More images after the jump.

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