Student Spotlight: Erin Dameron

3 projects by Erin Dameron, a Brooklyn based designer who is a recent graduate of Parsons the New School for Design:

Penelope_packaging

"The goal of this project was to create, brand and design
packaging for a five piece cosmetic line. 
The students were allowed to choose the brands name, direction and
price point. My five piece skin care line Penelope was inspired by the retail store Anthropologie and is targeted
towards women who shop there. Penelope’s unique bottle designs, delicate die cuts, and intricate 3-D floral detailing created to mimic lace merge vintage aesthetics with modern form."

Freskline

"Fresk Water bottles sleek and modern design is aimed at urban
professionals. The design of the Fresk bottle carrier reflects the
minimalism of the bottle's design, while also providing easy stability
for the 6packs. The objective was to create, brand, and package the
beverage and to create a unified look between the original product and
three line extensions."

Sohobeer_bottleandcarrier

"Soho Brewery's design concept is based on the
neighborhood the brewery was founded in and is targeted towards the
designers that live there. Two different labels are used, one large
with a two color pattern and a smaller one that only contains the
brewery's name, in a layering effect to give a new take to traditional
beer labels."

A few more images of these projects after the jump.

Freskbottle3Penelope8Penelope_facemaskPenelope_wholeline1