Bacardi Flavored Rum

(Image via intoxicologist)

There is something striking about the vibrancy of Bacardi's line of flavored rum. Designed by Spring Design Partners, each illustration manages to capture the essence of the flavor in an energetic and abstract way. Yet the bottle shape and restrained layout manage to maintain the product's premium feel. It's a fun expression of the product, and so appropriate for the flavored spirit market.

Bacardi's latest flavor is Dragon Berry. Again, Spring managed to capture the essence of the strawberry infused with a bit of dragon-attitude. I think it's time for a little summer party!

Comments

[roomjosh]

Just seems like more noise on the shelf.

Average design for an average product targeted at average people.

[David]

Love the sleek look, vibrant colors and stylized design..interesting the way they create differentiated names for plain old flavor descriptors. Gives the stuff some allure. Off to get me some tonight...

[Colin]

I'm with roomjosh — I don't see anything "premium" about these designs or the Bacardi brand. Frankly, being a fine spirits fan, it's some of the worst rum available.