Alton Brown

Jageland Hampus, a Swedish designer, has developed a spice range targeted towards the visually impaired:

"I decided to create an identity, packaging, and product design, which is suitable for blind people as well as visually impaired. Blind people cook just as much as people who are visually able, but to make it easier for them, they use a number of different methods including placing text in Braille on all of their products.

The identity logo I designed for the ingredient range is made out of the Braille representation of the letters ‘a’ and ‘b’. Consequently, by only using the elements that is building up the regular letters ‘a’ and ‘b’, Hampus communicated the name of the ingredient range in a strong and simplistic way, which both can be read by blind and visual able."

Comments

[Kristan]

Beautiful, but at first I was confused because I thought this was the look for the Food Network guy Alton Brown...

[mrmarkrobson]

i copy your sentiments

[hampus@jageland.com]

Kristian, this was only a school project so originally it was.

[Emma]

This would fit in at MUJI ( http://www.muji.com/ )I actually thought it was MUJI when I first glanced at it. its nice though

[Neztra]

Is this a different Alton Brown than the Food Network AB? I think this is fascinating packaging and love that it is tailored to the needs of blind consumers, but I am confused as to how this focus ties into the brand.

Braille on packaging is a trend that, though I support heartily, I don't understand. Blind consumers have been jumping packaging hurdles for ages. Why now, within the past couple of years or so, has braille packaging become a trend? I am curious if anyone has a POV on this.