Question Taste!

New work from Lauren Golembiewski, a recent graduate of Penn State's graphic design program:

"Question Taste! is my design for a line of hot sauces inspired by Dada
art. It asks consumers to question conventional taste, and spice up
their food. Each sauce is given a nonsensical name, Twing, Raskley,
Zoost &
Zingy to carry the Dada theme. The concept is that people must make
food their own, and not to be satified with taste the way that it is.
Though, beware because the sauces come in four levels of
intensities, yet give no indication of which sauces is hottest or
mildest. The sauces come in an explosive little carrier so that the
flavor adventure can all be stored together."

 

Comments

[JC]

This is really fun! Twingy! Raskley! Zoosty and Zingy!

[Jared]

Looks like a novelty product. You could have placed anything in those bottles (i.e. soda, energy drink, tomato sauce). I wouldn't associate it directly as hot sauce. Unfortunately, packaging design isn't just about how it aesthetically looks. Plus, it says you have no idea what the sauces taste like - what!? Trade suicide for a product.

[JC]

Wow Jared, learn about the importance of having conceptual design. I don't want to pull you out of your soft and snugly world of super-safe packaging, but check out the problem at hand. This reflects everything Dada is about; questioning aesthetics, redefining what a product can be, and creating some chaos!

I think it's an awesome execution of a really difficult design problem. Props to Lauren G, wherever she may be