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« Studio Spotlight: Grupo Berro | Main | Studio Spotlight: Reach »
Tuesday
Jul072009

Bin Wine

Bins-900

"The 'Bins' range started out as a cheeky concept based on many Australian wines using the specific 'bin' number to identify their wines.

In the UK, bins are more commonly associated with refuse and so we thought it may be fun to turn it on its head and use photography of regular bins outside normal peoples' homes in the UK. As is quite common, householders paint their respective house number on their bin to identify it as theirs. Bin 15a is obviously a flat.

Nobody was more surprised than ourselves, when the 'joke' was taken a little more seriously than we had anticipated – the range pictured being produced and finding a willing market in Canada."

Designed by: Dare! of North Yorkshire, UK, specialists in beer, wine and spirits packaging.

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Reader Comments (5)

Do I really want to see pictures of garbage on my wine bottle? Found typography would have worked just as well, minus the trash.
July 7, 2009 | Unregistered CommenterHorgh
You have to admit it is beautiful though. The slightly dirty urbanity of the photos is a jarring and enjoyable juxtaposition to my romantic, fanciful vision of wineries and the wine making process. I often buy wine based on a label that catches my eye and I would absolutely buy and keep this(these) one(s). I love wine!
July 7, 2009 | Unregistered CommenterJenn
Great work, lovely pictures and idea. Amazing.
I think this is brilliant!

/Anna CarolineDesign Studio 210

July 11, 2009 | Unregistered CommenterAnna Caroline
would it sell?
July 16, 2010 | Unregistered CommenterEssam

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