Before & After: Cabo Wabo

Cabo-wabo-anejo_07_r4 Cabo-wabo-reposado


"The world’s most distinctive ultra-premium tequila, Cabo Wabo®,
is ready to rock a whole new look. Skyy Spirits ... today unveiled a vibrant new packaging design for Cabo Wabo
Tequila that will start to appear on store shelves and in bars this

After more than a decade, Cabo Wabo Tequila has received a makeover
befitting its heritage. The new packaging is inspired by Cabo Wabo’s

Each bottle now features clean lines and clear glass to showcase the
color, brilliance and quality of the hand-crafted 100% Blue Weber Agave
tequila. The glass bottle provides a fresh, modern look that is
juxtaposed by a tactile label recalling a village shop deep in Mexico,
where one might find rough-hewn, hand-crafted papers and items made
from hammered, glimmering steel.

“The new Cabo Wabo Tequila bottle design is an achievement in
contrast - blending authentic Mexican heritage with contemporary
styling,” says Alexis Pagis, Senior Brand Manager for Cabo Wabo. “It
continues the vision of Cabo Wabo founder and Rock and Roll Hall of
Famer Sammy Hagar by infusing a sense of quality and sophistication
with a real shot of rock-n-roll energy.”

On the bottle, metallic foil illuminates the crest of the Cabo Wabo
logo with distinct panoramas printed on the flipside of each label.
These features, combined with torn edges on the neck label, offer a
striking and immediate expression of vibrancy and sophistication
infused with a punch of hard driving attitude that’s inherent in the
personality of Cabo Wabo Tequila. The new packaging design was created
by design firm Meat & Potatoes located in Burbank, CA. The firm
specializes in print, packaging and advertising designs that are
cutting edge and dedicated to the art of it all."