Anchor, the leading squirty cream brand in the UK, is relaunching in stores this month with its new look packaging:
The new designs have made Anchor the signpost for the entire cream category, breaking tradition and setting a benchmark for fun, personality-filled packaging.
Anchor Assistant Brand Manager, Ed Steele, says: “Consumer research has shown that our consumers love Anchor Squirty Cream and that’s what we want to shout about. The pack now has real stand out and reflects the fun and involving nature of the product.” The packs have received great feedback from consumers, as Brand Consultant Simon Preece explains: “Our redesign gives people permission to have fun with food. It’s the perfect antidote to the food and diet controls we have today – an unashamedly fun product that consumers love, so it’s nice to see a brand celebrating and embracing its role in consumers’ lives.”
