Menos es Mas

Menos es Mas is a new drink from Coca-Cola for Spain, designed by Saffron Brand Consultants. Illustrations by Andrew Bannecker:

“Menos es Más”(less is more in Spanish) is a drink that stands for
what it is. No bs here (pardon our French). It doesn’t make you taller,
or thinner, or more attractive, it’s just a drink! But it is a little
easier on your wallet and the environment, and don’t we all want more
of that?

Saffron worked with Coca-Cola Spain to create a joyful expression for this mighty little drink.

Comments

[diex]

ecology is a rentable trend, nice illustrations

[Dana Cordova]

These are fantastic! Something this artistic would never fly in the US market :0 Thanks.

[Señorita Puri]

Guess you'd like to know what this drink is about: Since crisis is striking hard in Spain and white brands are increasing their market share, the idea is to compete not by selling cheaper drinks, but by selling the syrup and making the customer create his own drink, thus reducing the cost way below competitors'.