Menos es Mas

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Menos es Mas is a new drink from Coca-Cola for Spain, designed by Saffron Brand Consultants. Illustrations by Andrew Bannecker:

“Menos es Más”(less is more in Spanish) is a drink that stands for
what it is. No bs here (pardon our French). It doesn’t make you taller,
or thinner, or more attractive, it’s just a drink! But it is a little
easier on your wallet and the environment, and don’t we all want more
of that?

Saffron worked with Coca-Cola Spain to create a joyful expression for this mighty little drink.

Piggy Menos Cordial