éple

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What a beautiful and refreshing way to package fresh fruit!

"Ferroconcrete was asked to develop the brand for éple, a sophisticated new fruit store located at the Los Angeles Third and Fairfax Farmer's Market. We named the store, packaged the products and created the tagline House of Decadent Fruit. The name eple was inspired by the first fruit temptation in the Garden of Eden. The brand represents the company's belief that fruit can be decadent, and that a little indulgence is good for you. Our goal was to elevate fruit to a new level with packaging that's comparable to fine chocolates."

One more shot after the jump.

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