“Australian icon donna hay has teamed up with Australia’s largest independent design studio Frost* Design on a number of new ventures including a new food range, retail store and home wares line.
Sharing similar guiding principles of quality and style, Donna and Frost* worked together over 12 months to realise her vision.
Working with existing donna hay branding elements, Frost*’s contribution to the flagship donna hay general store included the logo design, signage, shopping bags, gift boxes and marketing material.
In 2008, donna hay released a range of baking products including Triple Chocolate Chunk Cookie Mix, Chocolate Chunk Cookie Mix, Oat & Cranberry Cookie Mix, Molten Chocolate Chunk Brownie Mix, Chocolate Cupcake Kit, Vanilla Cupcake Kit, Lemon and Coconut Cupcake Kit. For the various packaging needs, Frost adopted the donna hay mantra of “simple made special” and worked closely with Donna and her team to develop the food range’s own identity. Donna’s signature blue was enhanced with stitched ribboning and clean logotype in various colours from their brand palette. This, combined with beautiful photography has created packaging like no other.
Introduced into David Jones in November 2008, the baking mix range is now available from gourmet delicatessens and grocers throughout Australia.”
