Thursday
Jul232009
Balvenie Whisky
Designed by UK based Here Design:
"We've recently finished a redesign of The Balvenie whisky, which involved working with a lot of great UK craftsmen to make sure the design embodied the respect that the company holds for it's own craftsmen that make the whisky. Because the distillery was set up in 1892, we also wanted the design to be a true reflection of late 19th Century archival documents so it was important that each element of the design was limited by the printing processes of that period."
Check out shots of the letterpress and woodcuts after the jump.

Andrew Gibbs
Reader Comments (10)
I'm currently working on the design and branding for a new range of single malt bottlings. But the labels are digital print on foil which rather lacks the charm and texture of these Balvenie labels.
A nice finish, instead of a plastic cork wrap, would be to dip the cap and neck in black wax.
I don't think it will be a problem. Letterpress can handle large quantities and quick turnarounds. Remember, not too long ago every daily newspaper in the world was letterpressed in a few small hours.
Even I used to be able to knock out wedding invitations pretty quick on a hand operated letterpress back in the day. It's all about the rhythm baby :)
However, the lead type does worry me, though it might just be for the sake of sexy production shots. Lead type wears out quickly when it's pressed as deeply into the stock as the labels show. They'll have to replace the type after every 1,000 or so prints, or they should switch to a photopolymer plate which can take hundreds of thousands of impressions with no wear.
...ahem ...I'll get my coat.