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Thursday
Jul232009

Balvenie Whisky

Balvenie_Range Balvenie_Portwood_Closeup2Balvenie_Portwood_Closeup


Designed by UK based Here Design:

"We've recently finished a redesign of The Balvenie whisky, which involved working with a lot of great UK craftsmen to make sure the design embodied the respect that the company holds for it's own craftsmen that make the whisky. Because the distillery was set up in 1892, we also wanted the design to be a true reflection of late 19th Century archival documents so it was important that each element of the design was limited by the printing processes of that period."

Check out shots of the letterpress and woodcuts after the jump.


Balvenie_DoubleWood_Closeup
Balvenie_Typeset2Balvenie_DoubleWood_Closeup2Balvenie_Woodcut2Balvenie_Woodcut3 Balvenie_Typeset

Reader Comments (10)

I like the letterpressed, handmade look of this design. It would have been cool if instead of a black plastic wrapping for the neck, a clear one was used to show off a cork stopper. That would have added to the "homemade" look.
July 24, 2009 | Unregistered CommenterRobyn Durst
Lovely work by Here Design. I'm a fan after visiting their website and seeing the attention to craft and detail. It must be a real pleasure to work with some of the old print techniques.

I'm currently working on the design and branding for a new range of single malt bottlings. But the labels are digital print on foil which rather lacks the charm and texture of these Balvenie labels.

A nice finish, instead of a plastic cork wrap, would be to dip the cap and neck in black wax.
July 24, 2009 | Unregistered CommenterJon
This is beautiful, but I'm wondering if this is a limited edition? Balvenie is everywhere, how could they possibly produce enough letter-pressed labels to keep up with production? My guess is that they will have to replicate this look with traditional label printing methods. Does anyone know if this is the case?
July 24, 2009 | Unregistered CommenterRachelle
@ Rachelle...

I don't think it will be a problem. Letterpress can handle large quantities and quick turnarounds. Remember, not too long ago every daily newspaper in the world was letterpressed in a few small hours.

Even I used to be able to knock out wedding invitations pretty quick on a hand operated letterpress back in the day. It's all about the rhythm baby :)
July 24, 2009 | Unregistered CommenterJon
Rachelle, I am a letterpress printer and I can assure you that letterpress IS production friendly- after all, it was the ONLY form of commercial printing in the US until the spread of offset in the 1960s. Prior to then, every magazine, every beer label, every piece of junk mail, every report card etc was letterpress printed. I'm not nuts about production jobs- 40,000 impressions is a bit beyond my attention span- but the machines are built for it. When I run 200 greeting cards on my Heidelberg Windmill I working far below it's capacity, of 5,500 impressions an hour (44,000 on a union-approved work day... now, if I ran three of those labels at the same time, that's over 130,000 in a day. That's a lot of whisky!)

However, the lead type does worry me, though it might just be for the sake of sexy production shots. Lead type wears out quickly when it's pressed as deeply into the stock as the labels show. They'll have to replace the type after every 1,000 or so prints, or they should switch to a photopolymer plate which can take hundreds of thousands of impressions with no wear.
July 24, 2009 | Unregistered Commenterkatey
ps: some of the images, especially the "aged 12 years" look very much to be engraved to my eye.
July 24, 2009 | Unregistered Commenterkatey
There's nothing sexier than a woman who can talk leterpress the way you do Katey. Mmmm... Heidelberg Windmill... mmm... pressed deeply into the stock... mmm... can take hundreds of thousands of impressions with no wear... mmm...

...ahem ...I'll get my coat.
July 24, 2009 | Unregistered CommenterRandy Hotfoil
The design looks very beautiful indeed. A perfect Friday evening would be a bottle of Balvenie Whisky and a nice Romeo Y Julieta cigar from http://www.gocubans.com/ . The taste of both the finest in whisky and cigars would just make an extraordinary night. How much do one of these bottles cost?

August 7, 2009 | Unregistered CommenterRyan Andrews
The Balvenie distillery is owned by William Grant & Sons Ltd. and is one of the few remaining independent distilleries in Scotland today.Balvenie 10 year old is of medium gold colour. It has light to medium sweetness and quite mellow, with some smokiness. It is full-bodied. The palate is smooth. It has some trace of Honey and Oak.It pairs well with the Cuban cigars.
August 16, 2009 | Unregistered CommenterPeter Simmons
Using all caps instead of small caps? Seems like ignorance or lack of knowledge
August 20, 2009 | Unregistered CommenterSandro

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