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Patron Redesign

by First name Last name on 07/23/2009 | 1 Minute Read

Editorial photograph Editorial photograph A student project designed and sent in by Andrew Harrington, tackling redesigning Patron Tequila:

"Patrón is to the premium tequila industry what Kleenex is to tissues orBand-Aid is to wound-dressings. Problem is, Patrón has never looked thepart thanks to its dated-looking layout and less-than-refined type choice.

To improve the presentation, I kept some signature elements of theold package, such as the rectangle with the chopped corners, which nowserves as a housing for the new logotype. The bee makes an appearanceembossed or etched into the top of the cap. Speaking of the logotype, Iset it in Neutraface as the modern elegance and retro flair of thisface seemed to fit the attitude of the premium tequila lifestyle verywell. It's a little bit business, and a little bit fun. The bottles arestamped in shiny hematite-colored foil.

I wouldn't say I dislike the current bottle with the bumpy texture,as it has a good bit of character, but I ultimately chose to move eachitem into a smoother, more elegant glass container. The regular line ofPatrón tequilas (Blanco, Reposado and Añejo) keeps the lovely cork topwhile the Gran Patrón line (Platino, Burdeos) is upgraded with ametal-plated cork as well as a slightly different logotype stamped onthe bottle."

Share your thoughts and Andrew's redesign below.