Brand Spotlight: ASKUL by Stockholm Design Lab

Ishot-223
Ishot-2210
Ishot-227
Ishot-2212
Ishot-2215

A beautiful selection of work by

Stockholm Design Lab

for ASKUL focusing on "clarity":

"ASKUL is a rapidly expanding Japanese mail-order company. The company offers 41,000 items rating from OA/PC Supllies, stationary, furniture and food to clothes. The product range includes well-known brands but also the company's own private brand products.

Stockholm Design Lab has mainly worked with design for ASKUL's private brand. Our aim has been to distinguish these products in a clear and graphical way: clarity equals more sales. The key has been to find and use symbols that are easy for the customers to understand at first glace, for example the size (1-4) for the batteries, the drops for the wet wipes and the line space for the note books."

Many more images after the jump. Which ones are your favorite?

Ishot-221
Ishot-224
Ishot-225
Ishot-228
Ishot-222
Ishot-229
Ishot-2216
Ishot-2214
Ishot-226
Ishot-2213
Ishot-2211
In-Depth Your Name