Brand Spotlight: ASKUL by Stockholm Design Lab

A beautiful selection of work by Stockholm Design Lab for ASKUL focusing on "clarity":

"ASKUL is a rapidly expanding Japanese mail-order company. The company offers 41,000 items rating from OA/PC Supllies, stationary, furniture and food to clothes. The product range includes well-known brands but also the company's own private brand products.

Stockholm Design Lab has mainly worked with design for ASKUL's private brand. Our aim has been to distinguish these products in a clear and graphical way: clarity equals more sales. The key has been to find and use symbols that are easy for the customers to understand at first glace, for example the size (1-4) for the batteries, the drops for the wet wipes and the line space for the note books."

Many more images after the jump. Which ones are your favorite?

Comments

[Emlak AVM]

Just amazing!

[Robyn Durst]

Very nice. They have found a way to make the design cohesive and recognizable throughout the entire private label line, even though the products are in different categories. Well done!

[Margaret]

A terrific idea of the Swedish sense of Graphic Design. Amazing

[Rich]

Wow, your site is full of amazing packaging images, great job!

[Amanda B]

Excellent. I especially like the liquid glue packaging.

[Jessica]

The Pratt Manhattan Gallery has a few of these items on display right now. The show is called Design S and is open until August 5, 2009.Design S: Swedish Design Award," an exhibition that features 19 shortlisted entries to Sweden's biggest design award competition, with a focus on design for sustainability issues including climate, the environment, the welfare of society, and the long-term quality of life.Come see, they're incredible. The gallery is located 144 West 14th Street (btwn 7th & 6th Ave) New York, NY.

[Kajsa]

I really like askul's packaging, would be nice to see some of the products be imported here (Sweden...).

Pretty funny tough; 'askul' in swedish translates to 'really funny'. It suits!