IV Cosmeceuticals

  

Designed by Dossier Creative:

"IV Cosmeceuticals is a successful niche product concept we helped brand hour of the G hair cosmetics product family. We gave the brand a somewhat retro "first aid" icon feel, a unique bottle and a radical display unit, all of which brought the brand immediate differentiation, attention and commercial success."

See the rest of our exclusive images after the jump, be sure the check out the display unit!

  

Comments

[Reto Widmer]

this is definitely more switzerland than first aid... imho the cross should be red. too bad, i like the product shelf.

greetz from switzerland

[Johan Gradin]

Mamma Mia. Definitely a well controlled and furnished project. Communication wise it's not first aid, it's first switzerland.Good project though

From Italy

[Yohei]

What is that dash looking thing on top of the "I" on the "iV"? Does it have a particular meaning?!

[Dr What]

'Cosmeceuticals' is an oxymoron. This is language abuse for the sake of brand naming. Is it a drug or is it a cosmetic? If it's both then in what proportion of efficacy?

[Josh]

It looks like a mix between the Diesel "Milk" fragrance bottles and Swiss Army.

[Gabrielle]

Dr What-- "abuse of the language"? Why can't it be both? I for one would be more inclined to buy cosmetics if they appeared to have some type of scientific research behind it. Clinique makes the same type of claim and whether or not it's true, it's a good look.

[Yael Miller]

very tight branding and display. this would command attention in any environment you'd find it.

[artwrangler]

the off-center cross on the bottle of 'prolong' makes me craaazy.