Ellg Gourmet Chocolate

Picture 6
Ellg Gourmet Chocolate packaging from Portugal features a simple, clean aesthetic. The stark look draws attention to the number '7' as a replacement for one of the 'L's in the word ELLG. Admittedly, this look is typical for European brands, but I still find it appealing as an American designer. I wonder though - could this packaging use something else, or does it work?

Designed by This is Love.

(via Popsop)

Ellg_choco_001

Ellg_choco_02

Ellg_choco_04

Ellg_choco_05