Campbell's "Help Grow Your Soup"
Fresh work from Anthem Worldwide:
"Campbell is raising excitement and
support through special edition cans that remind consumers of the source and
quality of their ingredients.
For over 70 years the Campbell Soup
Company has cultivated seeds that American farmers use to grow tomatoes for its
soups. Believing that quality ingredients are grown from the ground up,
Campbell launched the “Help Grow Your Soup” program, which offers
free packs of seeds with the purchase of one can of soup, and donates seeds to
plant gardens in urban communities and schools nationwide in support of the
National FFA Organization (formerly known as the Future Farmers of America)
Campbell tapped Anthem Worldwide to
design a compelling label for this special program. The design needed to
maintain the soup company’s core messaging while sparking new interest in
where quality food comes from and what consumers can do to participate.
Anthem engaged its own creative
network around the world to quickly turn around a broad range of concepts to
meet Campbell’s aggressive launch schedule. The final design has an
honest, forward-looking approach, embracing simplicity to best express
uncompromised, wholesome ingredients, while adding temporary new twists to
Campbell’s iconic brand elements."