Featured image for Thursday, June 4, 2009 at 09:35 AM

Thursday, June 4, 2009 at 09:35 AM

by First name Last name on 06/04/2009 | 1 Minute Read

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New work by Australian designer Daniel Smith:

"I created a toiletry pack for 'Glebe Village,' an Australian backpackerhostel in the Sydney suburb of Glebe. Barbecues and table tennismatches are organised at Glebe Village to encourage socialinteractivity between its guests. This element of fun inspired mychoice of colours and fonts for the toiletry pack. As part of thebrief, the toiletry pack had to be uniquely Australian, this was met bycontaining extracts of eucalyptus and tea tree oils in the products.The uniquely Australian element is further promoted by the name of thepack, "a bog standard toiletry pack," Australian slang for ordinary orunremarkable. Although backpacker hostels are stereoypically 'cheap,'the brief stated that the pack had to give a sense of generosity andexclusiveness, this was met by the use of sachets, which can only beused once, they're cheap and exclusive at the same time. Details werescreen printed onto the plastic bags. The pack is also waterproof."