"The concept for Bogoi coffee is that on one side, people want to drink the best quality coffee there is. But coffee farmers often still get underpaid for the beans they deliver. Bogoi coffee will be biolocally grown & cropped by farmers who get an honest price for their beans. To put it simple: it's a balance between honesty and quality. Like left & right side, like the symmetry of a coffee bean itself. This was the initial idea for the packaging."