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Before & After: Walker's Sensations

by Maja Pelc on 06/25/2009 | 1 Minute Read

After:

Editorial photograph

Before:

Editorial photograph

  

Sensations, a popular Irish potato chip brand, recently overhalled its design from a traditional white background to a more humble black background with a creative "S" logo. The "S" is comprized of the ingredients used for each specific flavor. It invokes natural flavors, using the image of the ingredients descending from the heavens.