Before & After: Walker's Sensations

After:


Walkers_sensations




Before:


Walkers_sensations_new


  


Sensations, a popular Irish potato chip brand, recently overhalled its design from a traditional white background to a more humble black background with a creative "S" logo. The "S" is comprized of the ingredients used for each specific flavor. It invokes natural flavors, using the image of the ingredients descending from the heavens.