Daylesford and Hepburn Mineral Springs Co.
Daylesford and Hepburn Mineral Springs Co. is a Melbourne-based company:
"We Are the bottlers and distributors of mineral water from the
mineral springs capital of Australia. Fed up with seeing imported water
on the tables of local cafes and restaurants, and water from our area
being trucked out and being bottled in Melbourne and beyond with no
benefit for our local community, we decided to do something about it....
Our products are natural, beautiful, and local. All of our
production takes place in the “Spa Country” and all of our packaging is
made from within 100 kilometres of the spring. Where ever possible we
use recycled materials. We only bottle in glass and are always
investigating more efficient and environmentally friendly packaging
techniques.
We employ local people to value add a local resource for the benefit
of the local community. Our broader aim is to offer Melburnians,
Victorians, and Australians the opportunity to choose between a
beautiful local product and imported ones (from up to 16000 kilometres
away) that are triumphs of lifestyle marketing spin. Now more than ever
the decision to purchase locally produced food, that is created, grown
or manufactured by locally owned businesses instead of imported
foods or foods manufactured by multi- national companies is an
immensely important one."
The most recent additions are Lemon,
Orange & Passionfruit,
Pink Grapefruit,
Blood Orange,
Apple. They contain no cane sugar,
no sodium benzoate (preservative 211)
no artificial colours or flavors.
See more after the jump.
--via Coolhunting
8 Comments | Posted on Friday, June 12, 2009 
Reader Comments (8)
http://www.imerda.com
cheers,
Mitch Watson
In our fruit flavours we use all natural colours and flavours and use no sodium benzoate. I dont understand why you would say something so malicous?. What is your agenda.
The product pictures are mockups. The original pic is the clear springs bottle. Merda has written programming to wrap each label artwork around the original bottle pic. He has then colour matched the contents as best he could and he did this free of charge. We have done the best we could on a very small design budget and no budget for product shots. The pictures used on this site have been taken directly from our blog and are compressed jpegs. Unlike a lot of the products that are posted about on thedieline we did not put forward our products to be included, someone from the dieline found them and thought that they were good enough to be posted. If we had known this was going to happen we could have tried to organise some better shots but either way it is flattering to be included.
By calling yourself "Local Bloke" you are implying you are from our region, if this is the case how about supporting a small local business that operates ethicaly, employs local people and supports the local community competing against the multi national giants, instead of trying to cut us down.