Designed by Campbell Hay:

"Lola’s Kitchen bake yummy cupcakes and bring them round to your house.
The obvious popularity of this idea meant Lola’s needed a strong brand
identity to help support their growth.

We coined the line ‘Hand Crafted Cupcakes’ to communicate the essence
of what they do, and designed them an identity to illustrate the nature
of their business across all media, from a sugar coated logo to pastel
coloured stationery and packaging, and even – quite literally – the
icing on the cake"