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My Cat Loves

by First name Last name on 06/10/2009 | 2 Minute Read

Editorial photograph

"Robot-food shows a new side to their branding and packaging talents by branching into the pet food industry with 'My Cat Loves'.

The recently formed branding agency has designed an almost familiar identity, unique in the market, with subtle shelf shout to back up the flavours. The product is intended to appeal to cat owners in humour as much as their cats' in taste. The packaging eludes to the 1930’s, combining tri-colour print over a traditional paper packet.

“I’ve tried almost every complete cat food on the supermarket shelf, but my cat continues to bring in blackbirds and mice to fill his bowl. “We must listen to the requirements of the end consumer!” says commercial director Simon Forster.

Looking back to a time before major pet food companies were established, what flavours would be the obvious choices for the cat? In the pre-mid 1900’s as cat flaps grew in popularity, would cats have really dragged turkeys, lamb and cattle into the house?

Perhaps if My Cat Loves had been established at that point, some of the larger pet food companies around today wouldn’t have had a look in."

Editorial photograph