Tesco Premium Ice Cream
Fresh new work from R Design for Tesco:
"It’s a range of premium own brand ice creams for UK supermarket Tesco. This range launches in all Tesco stores nationwide from next week. The quirky stylised illustration of the design are intended to attract attention in store with the intention to steal a few sales from the omnipresent ice-cream big boys Ben & Jerry's and Häagen-Dazs. All illustrations were done in house by [R Design] designer Jamie Lawrence under the watchful eye of creative director Dave Richmond."