Wine packaging series by Hanna Backman. Hanna is a member of Lula, multi-disciplinary art and design partnership based in Sweden. According to Hanna, the purpose of this project was to take a closer look at wine, literally. The goal was to create a visual identity of five wines by Mont Tauch from Fitou, France. Much time was dedicated to research about the wine industry in order to create something original, while maintaining the line’s integrity. One aspect that is particularly unique is that all of the text on the label is hand-written to guarante a new style on the shelves of Systembolaget.
