Pepsi could really learn something from Coca-cola. These instantly read CLASSIC COKE, but have this fun summer twist on the design. There is something about the design that just looks refreshing, and that's the whole point of packaging design. Pepsi seems to always be reaching to be "cool" but it ends up being a miss. Ill take classic over cool any day!
The first three are great. The grill diminished the logo too much and the flag is just too busy. I would have skipped the flag...two competing recognizable 'logos'
I share many opinions here, some of the 'thumb up' ones and some of the 'thumb down', but i think we shouldn't skip the fact that this cans are a season product, that's why i think thy're ok, because they don't have to be appropriate for ever, it's just for a short period of time, and i guess it'll work.
Reader Comments (41)
SO very successful!