Mack Lys Pils (Light lager beer)

Lyspils_flaske

New work designed by Tank for Mack Beers, a Norwegian brewery previously featured here and here.
This is Mack's new Lys Pils (Light lager beer) that was just launched in Norway.

The brief: Create a young challenger in the lager beer category.
Solution: A honest and clean expression lifting Mack up as a bold and legible signature.
Result: Already at launch, the beer receives massive enthusiasm.

Close ups after the jump.

LysPils_boksLysPils_flaske