Background information: Los Angeles-based Illustrator Hiroko Sanders created the illustrations
for the new Kleenex “Perfect Slice of Summer” tissue box series. Since the illustrations are the primary
part of each carton, the challenge was to create artwork utilizing a
style that embodies the spirit of summer, and that works uniquely with
the carton design. The three boxes are images of different fruits
rendered with a stylized realism that unifies the design of the package
with the brand and product.
Project credits: Hiroko Sanders, Illustrator
Jennifer Brock, Senior Designer/Brand Design – Kimberly Clark Corp.
Joya BASICS Edition
Joya sends in news of their latest product launch, and shares images of the process of creating the candles:
"Joya just dropped a collection of custom scented candles for Japanese boutiques, Edition, which are part of the esteemed Tomorrowland parent brand.
The candle collection is a facet of Edition’s new concept entitled “BASICS Edition.,” which also includes “re-imagined basic” apparel and accessories. All the items, including the candles, are described as “unisex and seasonless.” Edition takes inspiration for military, work, sports, and casualwear and presently stocks brands including Maison Martin Margiela, Alexander Wang, Stella McCartney, Adam Kimmel, Maharishi and Superfine, along with their own house brands, Edition (Men’s and Women’s) and BACCA (Women’s).
The glass containers are acid etched and screenprinted, and the gift boxes are made of rugged, folding e-flute, which gives them an industrial chic feel that is a remix of classic book packaging.
The screenprint could be considered clever, in that the graphic design is comprised of the warning/liability information, which is usually hidden and relegated to the bottom of such a product."
Many more images of the process of creating this line, after the jump.
Thymes + Zeus Jones
"At Zeus Jones we believe that modern brands make design an integral part of everything they do. In fact, for the most successful companies, the product is often a physical embodiment of the brand’s core belief. One of the places we best explore this modern approach to design is in the packaging and product design work we do for our Thymes client.
When Thymes first contacted us in 2008 they were at a bit of a strategic crossroads. They had helped invent the Bath and Body category of products in the early 80’s with artful, handcrafted products and packaging.
After some years of declining sales, Thymes changed their approach to their product design and experienced a resurgence of sorts in the early part of the decade. Once again, the competition quickly followed suit. We were tasked with helping them architect their third major reinvention, with the challenge to introduce the company to new audiences while strengthening their connection to existing customers.
We conducted a deep competitive audit of the gift channel where Thymes products are largely sold. We quickly realized that the category broke down into two main types: brands that stressed efficacy but failed to effectively use design, and brands that were pretty, but not very effective."
Rest of the article and images of all of Zeus Jones' beautiful work for Thymes, after the jump.
Joya x Teavana
"Joya developed a private label tea-scented candle program for Upscale Loose Leaf Tea Emporium Teavana® that imparts luxury to their unique retail experience. Designed by the Teavana Design Studio, this project was printed with metallic inks and packaged in a tea canister-like container with gold lids. Modern interpretations of Asian design patterns such as clouds, dragons and cranes, impart an exotic influence and provide visual cues to tea cultures. Central to the project is the brand logo with stylized candle flame in the shape of a tea leaf."
Two more after the jump.
Kleenex Christmas Packs 2
More holiday packs from Kleenex. Previous holiday packs featured here. These are flocked!
"This year’s Kleenex® holiday cartons feature a series of nostalgic winter scenes, flocked in sparkling white against four jewel toned foil backgrounds. Simple, understated and reminiscent of childhood memories, illustrator Beth White was commissioned to create a series of snow scenes. Beth’s sophisticated yet simplified silhouettes suited our vision perfectly while taking advantage of the flocking embellishment we were planning. The design is purposely less glitzy than in previous years, with more emphasis being placed on the celebration of the simple pleasures associated with the holiday season."
Client: Kleenex® brand
Creative Director: Christine Mau
Senior Designer: Jen Brock
Illustrator: Beth White
Kleenex Christmas Packs
More of those prism-shaped Kleenex boxes for Target—the same construction as those “Perfect Slice of Summer” boxes.
The sweet, felted illustrations by Betz White, in this context, turn the the usual idea of a crafted tissue box cover on its head. Toilet paper cozies and tissue box covers, have long been a staple of middle-American craft projects—(I remember my stepfather’s mother in Louisville having one of: these)—and the motivation for disguising packaged products has a lot to do with the public’s (former) ambivalence about keeping branded products out in the open.
Betz White’s project for Kleenex brings this idea full circle. Like a crafty wolf in Christmas sheep’s clothing, each of these “decorator” boxes proudly wears its faux “hand-crafted” covering, slyly embracing Grandma’s (now quaint) idea that commercial packaging should not be on display in your home.(More pictures, after the fold...)