Blat Vodka

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New work from Peter Schmidt Group GmbH:

"The perfect vodka is from Spain. The brothers
Fernando and Esteban Banus are producing the
most pure vodka of the world at present with
Blat (from catalan: grain). This means that the degree of impurity is below
the actual technical traceable level– even though Blat is distilled in
the old traditional way.

Our design transfers this purity: in a clear
and puristic form and function with a logo which is just lucent and embossed.
The bottle consists of 100 % clear medical glass. The strengthened bottom
of the bottle and the special glass grinding  at the bottom show the
haptic quality of a typical vodka glass. Advanced vodka – independent,
classic design.



Challenge
: Development of appearance of a
new Vodka brand, including it´s name, bottle shape and the overall graphic
design. The product is very pure Vodka
of high quality proven in tests and analysis.



Concept
: Our design transfers the purity of the product:
in a clear and puristic form and function with the focus on transparency.
The logo is just lucent and debossed. The bottle consists of 100 % clear
medical glass.

Result: The design is showing the embodiment of the
brands values of pureness, lucidity and high class in a homogeneous brand
appearance with
reference to beverage origin."

Two more images after the jump.

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