We recently featured Shiner's 98th, 99th, and 100th anniversary packaging designed by Austin Texas based firm McGarrah Jessee. See more of their work for Shiner below:
Shiner Bohemian Black Lager – This newer brew from the Spoetzl Brewery (Shiner Beers) has quickly become a favorite for beer aficionados and casual drinkers alike. We’d like to think it has something to do with the packaging, but it may have more to do with the beer itself. Plus that fact that every drop of Shiner is brewed in Shiner, TX.
Shiner Cheer – Spoetzl Brewery (Shiner Beers) asked us for help naming and packaging a new holiday brew they developed. Just in time for the holidays, Shiner Cheer was born. We designed the cases and six packs to look like gifts, complete with a “To” and “From” section, so the beer itself could be given as a gift to a party’s host, or to a friend.
Shiner Spezial Leicht - Spoetzl Brewery (Shiner Beers) needed a packaging system for their summer seasonal beer. We were asked to stress the light aspect of the beer, and to reinforce that unlike many lighter beers, this one has flavor.
Shiner Hefeweizen - Spoetzl Brewery (Shiner Beers) asked us to redesign their Hefeweizen packaging. We wanted to leverage the “bright” taste of this wheat ale, which is made with lemon peels, orange peels and a touch of honey. Sweet.