Fiesta Snack Packaging by Jefton Sungkar

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I recently discovered this attractive design for premium snacks. Speech bubbles in overlapping colors punctuate these black paper tube packages for The Relish company's Fiesta snack range. They were designed by young Australian designer, Jefton Sungkar. I like them, but would prefer a different type treatment on the word 'fiesta'. I'm not completely sure why I feel that way. What are your thoughts?