Student Spotlight: Anthony Cruz

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Anthony is a third year student at American Academy of Art and in his second year of graphic design. Pretty cool stuff:

"The goal of the first project was a to take an often overlooked aspect
of packaging design, and elevate it's 'status' on the shelf. The
product that I had to design for was cough medicine.

Using a minimalistic approach, and the idea of the word 'clarity,' I came up with a cough medicine brand called Clarion.

Four Suits Chewing Gum basically began as a simple study into different
forms of die cuts or unique packaging solutions. Eventually, I with a
brand of chewing gum based around a deck of cards. Each flavor is
represented by a certain color palette, a symbol, distinct patterns,
and art. Each piece of gum is wrapped with a section of a 'card,' and
when viewed in trio create a picture of a card. Each flavor is
represented with different face card art. Another goal of the project
was to keep a coherent theme with all the multiple separate elements."


See more after the jump.

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