Probar

Designed by Moxie Sozo:

"Probar is a high performance energy bar made from whole, raw foods. Each flavor is a different mix of fruits, nuts, berries, and seeds. Unlike most energy bars, Probar’s ingredients are natural and recognizable. Moxie Sozo was hired to redesign Probar’s entire product line. After the new launch, sales increased dramatically, market share improved, and the company picked up numerous new retail accounts."

More images, with close ups of the beautiful illustrations, after the jump.

Comments

[Amanda]

i always admire these bars on my trips to whole foods. too bad they are so freakin' expensive! but they are gorgeous. the illustrations are truly scrumptious!

[Justin Goodman]

Great people, and they absolutely love their new packaging.