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« Before and After: VO5 Elixirs | Main | Student Spotlight: Taylor Pemberton »
Monday
May182009

Matsu Wine

MAtsu_wm
Javier Euba of Moruba sent in this wine packaging they recently finished:

"Moruba has created the branding and packaging for Matsu, an organic winery from the Toro D.O. 



Matsu is a modern a project for sustainable viticulture that brings together a unique collection of high expression wines. 


The solution adopted is faithful to
Matsu's philosophy, his image has been stripped from all sorts of
tricks to link directly with nature and with the people who cares about
it. Thus, the Matsu's wine triology, ‘El Pícaro’, ‘El Recio’ and ‘El
Viejo’ are represented by a portraits series of three generations that
devote their lives to the field. Each one personality's embodies the
characteristics of the wine that gets its name.


The
renowned photographers, Bèla Adler and Salvador Fresneda, have been
chosen by Moruba for the portraits realisation that brings life to the
characters of Matsu."

Reader Comments (7)

Seen in the combination shown and without the description, it rather disconcertingly looks more like a warning than an invitation! Too... much... wine...

Then again I suppose the last bottle does make it look as if one could live to a "ripe old age" (sic).
May 18, 2009 | Unregistered CommenterJakob
i love it!
May 18, 2009 | Unregistered Commenternm
Has anyone actually seen this package in action? From all the work I've done with putting faces on curved surfaces.. it always looks awful. I can't imagine these would look anything like these fake-computer-generated-mock-ups that are posted above. In the real world-- these are going to look straight amateur.
September 23, 2009 | Unregistered Commenterroomjosh
Reminds me of Tuscany winery Dievole and their Rinascimento line of wines. They have actual winemakers faces on the labels.
February 14, 2010 | Unregistered CommenterMika
Have tried this wine over the weekend and I love it. Could anyone please let me know if it is possible to buy online or somewhere in London?
February 28, 2010 | Unregistered CommenterSimone
Oeno in Stroud and Cirencester have the Matsu el Picaro at £11.00. A totally amazing wine. Call me 01453 755290
March 25, 2010 | Unregistered CommenterWendy
sorry 01453 764399 oops!
March 25, 2010 | Unregistered Commenterwendy

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