Flood Creative partnered with Alberto Culver UK to restage elixirs:
“The unique expertise of Vo5 hair care is deeply rooted in its 5 vital
oils. Over the years, the product line had grown and yet the original
meaning of the masterbrand had been lost, especially on pack. Our
exploration uncovered a way to actively capture the blend of essential
oils. Also inspiring to us was the new “light up your magic”
positioning, so we walked away from a consistent bottle color in favor
of a more sophisticated and luminous color palette that reflects the
translucent qualities of the oils themselves.”
