Sobe Lifewater 0 Calorie
Hitting stores shortly, new zero-calorie SoBe
Lifewater is the first enhanced water beverage in the U.S. market to
feature the groundbreaking, all natural zero calorie sweetener,
PureVia™, made from a highly pure extract of the Stevia plant leaf. All new packaging was also announced, utilizing a proprietary bottle shape with a full shrink sleeve.
"Consumers have long anticipated a natural sweetener, and are seeking healthier beverage choices. Zero-calorie SoBe Lifewater pairs the zero calorie all natural sweetener PureVia™ with delicious flavors to deliver the great taste SoBe fans expect," said Rick Gomez, VP-Hydration, Pepsi-Cola North America Beverages. "We're elated to be the first beverage in the country to feature PureVia™, and SoBe Lifewater fans will appreciate that they don't have to compromise on taste to cut back on calories."
The three new zero-calorie flavors - Fuji Apple Pear, Black and Blue Berry, and Yumberry Pomegranate ™ redefine the water beverage category. In addition to a full day's supply of Vitamin C, each bottle of zero-calorie SoBe Lifewater also provides 20% of the recommended daily value of Vitamin E as well as 10% of the recommended daily value of Vitamins B6, B12, Niacin (B3) and Pantothenic Acid (B5.) Each also will be infused with a unique blend of herbal ingredients. The all-new sleek packaging design exudes the hipness of the overall brand."
Anyone know who did the packaging? SoBe is a PepsiCo brand, It does not look like the same team who redesigned the Pepsi packaging. Thankfully.
I read an interesting article on this bottled water over on NOTCOT. (Click here for a link to the full article.)
It's a new product in the category of children's beverages. Unlike a lot of sugar-filled drinks, Y Water is water filled with vitamins and minerals. The ingredients are certified organic, the bottles are 100% recyclable, and even the web site is "green hosted" with 100% solar energy. The best part is that the bottles themselves can be used by kids for creative construction projects.
The bottles were designed by industrial designer Yves Behar, of Fuse Project.
"Everything on the market seems to be geared towards the sports side of the business. Even the high end metal water bottles still have an obvious “sports feel” about them with the wide neck and stubby appearance. If you want a bottle that can be used on your table during a dinner party, on your desk at work, or even used when you are out shopping the “tap water bottle” is the product that is needed. The bottle is stylish with both a modern clean design and a retro flip cap giving it a universal appeal.
The text is crisp white on the clear bottle with the “tap water” in large letters so there is no confusion as to what the user is drinking. There is also a cheeky message on each bottle reminding the user why plastic bottles are bad:
About that fancy bottled water that came from France... it’s pretty much the same thing that comes out of your tap when you wash your hands after peeing, only with less minerals. Minerals your body needs. The major difference? That French stuff came here on a boat. A boat that didn’t need to travel thousands of miles to bring you french tap water in a plastic bottle that will end up in a landfill that does need any more plastic bottles. Not so fancy."
Several more images after the jump.
Pearlfisher London creates brand identity for new raw coconut water brand – Unoco. Pearlfisher has created the brand identity, naming, tone of voice and packaging design for new raw coconut water – Unoco. Unoco’s challenge is to introduce the first truly raw coconut water into the growing, hugely desirable but increasingly competitive functional drinks category.