Physician's Formula Organic Wear®

New eco-friendly mascara from Physician's Formula. More info from their website:

• Revolutionary 100% Natural Origin formula contains the purest
  ingredients and provides 5x Lash Boosting for lash length, volume &
  definition naturally.


• 100% Recyclable Eco-Brush defines each lash with ultra-soft plastic bristles.


• 100% Free of Harsh Chemicals, Synthetic Preservatives, Parabens, Clumping, Smudging, Flaking, Fibers & Dyes.

Comments

[Don]

Seems very over-designed. They seem to have gone in a direction that really wasn't the best solution and then did not know where to stop.

[Luke]

Nice idea, not-so-nice execution.Looks too much like a lighted candle...

[Stephen Cameron]

Nothing on the mascara shelf looks like this at all. Assuming the product works well, I can easily see consumers giving the whole line a try -- especially those with sensitive skin and chemical allergies. This piece might be a little too goofy for grown-ups, but it's a great way to break through the whole "maybe she's born with it, maybe it's Maybeline" photoshoot-ready pancake-thick flawless-skin thing that's forced on our wives and daughters by slick packaging and fantasy-land advertising. Good for them.

[Yvette @ Capsule]

I don't love this. I like the idea behind the product, but it's taking the green thing too far. Hate the type, too.

[Ariel]

Well, I think it's super cute, but I love over-the-top things. It looks like a toy, and that makes me want it. Too bad I'm loyal to MAC when it comes to cosmetics.

[Kit Taylor]

It seems as though they missed the mark. Very delightful, fun, and childlike, but I don't think the typical mascara consumer falls into that age range. The materials used don't appear to be environmentally sound, nor do they match the traditional Physicians Formula design or message.

Hopefully the don't redesign all of their "green" products like this.