Student Spotlight: Yair Golan

Yair Golan studied graphic design at Shenkar School of Design, in Israel between 2004-2008 and sent in this project done during that time. It features four flavors of yogurt and 2 kinds of milk:

"I chose to design a dairy that contrary to the ongoing trend of how to lose calories and think healthy, my dairy puts the crave for milk/yogurt as it's main  theme. The product I think should make you just want to grab it of the shelve and eat it right there and then. The dairy's name is 'OD' which means MORE in Hebrew."

 

Comments

[kbest]

gross. seriously - is the package made to look like the product is leaking? nasty.

[Brian Son]

The "leaking" product would either really turn someone off or on. Moreso, looking at the production value of it, shelving and just general organization of a product such as that with the part sticking out at the base would be awkward.

[ian]

my mind may be in the gutter, but i immediately thought it was leaking semen.

[rp]

i prefer package design that doesn't always stick to conventions. Its daring and shows a degree of creativity that stands out from a regular bottle form. Agreed, some people may see it as 'not appropriate' or it wouldn't fit on a shelf properly. But, in my opinion its better to produce work that is daring over work that is dull.

[Eliz]

The white, leaking blob is offputting, and the package would not be practical to produce, ship, or stock in stores. Form follows function!

[Brian Son]

Ian...woah...just woah. ;)

[Jin]

It's hard to take a stand on this, I do love it when designers try to think outside of the box and be more creative when it comes to designing bottles. However, in my opinion, I don't think this design works, expensive to produce and hard to stock in stores (which is very important).

[Mela]

Yes I thought the same, it is not very functional and expensive, but very creative