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Before & After: Flat Earth

by First name Last name on 04/03/2009 | 1 Minute Read

Before:Editorial photographAfter:Editorial photographFrito Lay gives Flat Earth Veggie Crisps a makeover, giving it a female focus.

"Packaging of Frito-Lay’s Baked! snacks, Flat Earth bakedveggie crisps ... were redesigned to help women moreeasily identify products in the aisle and better illustrate the productthey will find when they open a bag.

In addition, Frito-Lay is redesigning the snack aisle to makeshopping easier. If women go down the snack aisle, they are typicallyshopping for someone else.  Frito-Lay is revamping the start of theaisle to feature the products geared specifically for her. Productswill be found in the center of the aisle in traditional stores, andcloser to the end of the aisle in stores that are more health oriented.The redesign is about helping women see that there is something forthem in the chip aisle."

Redesign by Hornall Anderson who did the Baked Lays redesign as well. Share your thoughts below.

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