Arctic Water of Norway

Fresh new work from Holidesign:

When Artic Water of Norway approached Holidesign their ambition was to export globally what may very well be the purest water on the planet - SNØ. It is artesian natural spring water and is bottled at the source, which is the foot of one of the remaining polar icecaps (glaciers). This is an area far removed from major pollution sources, just beneath the Polar circle and is fantastic artesian water with a high PH (8).
 
The client wanted the label to signalize the purity of ancient water from Norwegian soil combined with the romance of Viking mythology. It’s an emotional connection point that transcends the product itself, and thereby establishing that elusive, all-important connection with the consumer. And the story goes …
 
”999 AD. Vikings rule Norway and legends are born. This is the year the Vikings discover the Polaris source, and it is said to be the secret behind their mythical powers. Finally what might be the purest water in the world is available to Vikings everywhere. We apologize for the millennial wait.”

Comments

[montreal winters]

sounds like a bunch of nonsense.when are they going to start infusing this with flavored vodka?

[Emma]

the cap makes it look like mouthwash..I think they would've benefit from a wooden cap or something from the nature. Also, the stripes with the colours and the text makes me think of France if I just glance at it. I think it would be really cool to let the "sunbeams" behind "water of norway" take more place on the bottle and maybe use something icy so the consumer thinks of glaciers :) (like an illustration,or make the bottle look like ice)

[K]

In their defense, red white and blue are also the colors of the Norwegian flag.For me, it looks more like cologne than water, though....

[Emma]

I know they have those colours aswell, but maybe they should´ve used them in another way. thats all im saying, and yes it also look like cologne :P

mouthwash: http://crystalwood.com.au/images/Freshening%20Mouth%20Wash.jpg