Wode by Boudicca


Submitted by friend and Dieline reader Angie, Wode by Boudicca is a "revolutionary Art Fragrance" that sprays on blue and then disappears after settling. ("Scent" is the same product as "Paint" but without the blue color.) To me, the packages are a surprisingly high-end take on an everyday form.

More details from the Web site:

Wode is packaged in a classic spray paint can. Graffiti is the modern war paint, the most public of all art forms, while steeped in rebellion and anti establishment values. Wrapped around the can is an engraved steel label tied with black braided ribbon tipped in metal; a detail synonymous with the BOUDICCA team's highly refined finishing details on their garments.

Wode, the revolutionary Art Fragrance from BOUDICCA, explores further the myth around Queen Boudicca (aka Boadicea). Legend has it she and her tribe wore a cobalt blue war "paint" on their skin that gave them a ferocious and mythical look when advancing into battle.

When Wode is sprayed a vibrant cobalt blue mist appears and settles on the skin or clothing. Whether touched or not the 'Wode Paint' begins to fade and within seconds or minutes disappears completely leaving simply the scent behind.

Boudicca is a London-based fashion design duo consisting of Zowie Broach and Brian Kirkby.