Student Spotlight: Sami Christianson

Sami Christianson is a recent grad from the IDEA program at Capilano University:


Knikknak is a toy store that sells only classic toys. To emphasize the
personality and originality of each piece, every tag, box, and business
card has a whimsical write-up of the product. The packaging concept
places each toy set in a box that is also an alphabet block.


The half transparent and half opaque shopping bag creates the illusion that purchases are taken home inside a little red wagon.


The playfulness of Areo cookies – and the fact that everyone dips their Areo's in milk – inspired the packaging.