Cleanup Soap

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Friend and Dieline reader Angie submitted this great project by Parsons graduate Hideaki Matsui. Conceived in 2006, Cleanup Soap uses innovative design to promote positive social change. $2 from the $8 suggested retail price of each bar is donated to the Cambodia Landmine Museum just outside Siem Reap.

Here's a more detailed explanation and history:

With a simple act of washing our hands, we can help wash the earth clean of landmines. Cleanup is a new line of all-natural soap formed in the shape of landmines. Cleanup raises funds for landmine removal and survivor assistance and also promotes awareness of the global landmine crisis.

Soap can be molded into any shape, and soap diminishes and disappears with use. From this Hideaki created a very poetic metaphor for landmine removal - as the soap disappears, so do the landmines. Through its use, Cleanup enables people to participate in the campaign against landmines with a simple, everyday occurrence.

Cleanup was chosen for an innovative social entrepreneurship collaborative between Parsons and Milano The New School for Management and Urban Policy. ... Two of the Milano students, Alison Keehn and Benjamin Packer, incorporated in August 2007 as the Social Entrepreneurship Network, Inc. (SEN), to bring this and other civic-minded products to market.

Much thanks to Aimee Majoros for providing the images and information. (More images after the jump.)

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