Creative Process: Azul Reál

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Adam Larson of Adam&Co. let us in on his creative process as he designed new packaging for JRK International's Azul Reál Cachaça. At top is the leading design. Following are the rest of the concepts. The copy for the packaging is as follows:

Nestled

deep in the heart of Brazil, between the majestic rainforest to the

north and rolling hills of the South, lies the birthplace of Azul Reál

– the world’s finest cachaça.  Our distillery is located on a lake in

the famous Minas Gerais region, known for producing the highest quality

cachaça due to its optimal climate and soil.  These ideal conditions,

combined with Azul Reál’s artisanal production method perfected over

the past 400 years, coalesce to create the most exquisite drink

imaginable. 

We start by cultivating only the freshest natural sugarcane, hand

harvested at the peak of the season to ensure maximum sweetness.  This

precious sugar cane is fermented the same day it is selected and then

undergoes the unique Azul Reál distillation process.  We handcraft our

cachaça in small batches using the time-honored “alambique method”,

which utilizes traditional copper pot stills.  We then extract only the

best portion of the cachaça, known as the heart, which is sent for a

further multi-filtration process creating the signature smooth taste. 

Finally, the cachaça that remains after this strict process is left to

age in a combination of the best traditional American Oak and exotic

Brazilian Amendoim casks for up to one year.  And alas, Azul Reál, the

world’s finest cachaça, is born.

See the rest after the jump. Drop us a comment and let us know your favorite.

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