Student Spotlight: Felicia Hildebrandt

New work from Felicia Hildebrandt, a recent grad of the IDEA program at Capilano University in BC, Canada:
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Walters Sugar - This package redesign solves the problem of flimsy bags of brown sugar
that spill easily. Walters Sugar resealable bag stands on its own and
reduces clumping and spilling. Simple typography and design reflect
ease of use and showcase the golden sugar. -2 -3 -4
Granville Island Brewery - Located near one of Vancouver’s most popular markets, this microbrewery
focuses on natural ingredients and local place names for its brews. I
gave the packaging a more organic look to reflect the homegrown,
down-to-earth feel.