Tank has just redesigned their much loved Smrprty:
“The new Smrprty-beer is now rolled out to the stores. This years beer can is redesigned and accompanied with a low carb version: Smrprty Lite. Smrprty has so far been unchanged since the first release in 2004. At that time it got lots of attention and appeared in several design books and magazines. In addition it received the highest Norwegian design award: Merke For God Design. The jury said: “(…) one of the most creative solutions ever used in the Norwegian brewery trade”. Smrprty has been an echonomical success since the first year. The new release of a low-carb version is followed by a redesign of the mothership.”
