HEMA Take Away


Koeweiden Postma's cooperation with Hema was briefly described in our previous post. Here's few more examples of their great work. The Dutch studio has continued to maintain a good relationship with Hema.

"HEMA has separate Take Away counters where consumers can easily and quickly purchase fresh food for a quick bite. Selling fresh pastries, sandwiches, yogurts, salads, etc., HEMA aims for a young, conscious audience that has little time but wants to eat healthy.

The typographic image is simple, recognizable and direct. The packages ensure that the fresh product is most visible.  In other words, you get what you buy. The Take Away line was introduced in 2006 and is updated with new products."