Creative Process: Cafelicious


We always love to see the finished product, but as designers ourselves, we love seeing the creative process that lead to the final design. Natalie Wedeking of Wedeking / Laun has shared their latest project with us, and some of the designs that lead to the final design.

"I recently named and designed 3 lines of coffee packaging for

Javabica, a coffee roaster and processor based in Singapore. The

products are on-shelf in Southeast Asia and we are now working on point

of purchase displays and advertising/promotional items for the brand.

The products may be headed for a US launch in the next year.

Cafelicious is an instant coffee drink packaged in bags of

10 single-serve sachets. The client wanted a young modern feel which

takes cues from Japanese packaging, so I drew stylized coffee

illustrations combined with a crisp white background. The graphic

stripes became the signature for the brand."

See some of the creative process after the jump.