Student Spotlight: Gooday
New work from Nimrod Gavish, a 4th year student in the Graphic Design Department of Shenkar College, Israel:
"Branding for a new organic energy drink. The target audience is between 25 to 35 years old : career people with long days work in fields such as hi-tech, advertisement, laws etc. This target audience needs a lot of energy and focus. as opposed to other Energy Drinks which focus in Nightlife the differentiated and main value of the Gooday brand is the Daily Routine. Every can has a Post-it like sticker with a Unique Quote which can be pasted in the office and become collectible."